About Magnet

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Canada's Opportunity Platform

Magnet is a social innovation platform with a mission to accelerate inclusive economic growth in Canada. 

Magnet’s goal is to empower individuals and businesses to grow, find their next opportunity, and succeed in a dynamic labour market.


Our intelligent matching technology connects job seekers to career opportunities that reflect individual goals and skills.


To support business growth, we connect businesses to the right talent and match them to export and funding opportunities.


Magnet enables knowledge sharing among practitioners, policymakers, educators, and academics to spread ideas that work. For organizations serving employers and job seekers, Magnet provides tools to streamline workflows and increase productivity.

Our Values

In everything we do, Magnet honours our core values:

Be inclusive
Act with empathy for others
Have a positive and measurable impact
Be expansive in our thinking
Always demonstrate an interconnected approach

Diversity and Inclusion

Magnet is committed to addressing barriers to opportunity for all Canadians including youth, newcomers to Canada, Indigenous persons, and persons with disabilities. With Magnet, job seekers and businesses can access personalization and matching tools that make it easier to find opportunities. Learn More.

Magnet’s technology and network is powered by WhoPlusYou, which has developed an accurate and efficient means of connecting job seekers, employers, community organizations, policy makers and others to knowledge and opportunity.

The Magnet Network

Magnet was co-created by Ryerson University in 2014 in partnership with the Ontario Chamber of Commerce.

Magnet provides the digital infrastructure for Canada’s Future Skills Centre (FSC-CCF). By leveraging Magnet’s expansive reach, its technology-enabled network, and partnerships with other leading platforms—including Canada Job Bank and EMC’s Manufacturing GPS — the FSC-CCF will provide the purpose-built digital infrastructure to grow and sustain its pan-Canadian network.

Magnet will further enable the FSC-CCF by deploying tools to collect information, assess needs, crowdsource knowledge, and share priorities across a broad range of collaborators in both official languages.

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Technology Ecosystem

Magnet is moving towards open technology ecosystem with the Magnet Network at its core. By building meaningful partnerships with other technology providers, Magnet will deliver greater value to partners and job seekers.

As an example, Magnet has partnered with campus technology solutions provider Orbis Communications, to provide Outcome Campus Connect functionality to employers with a Magnet account, creating Canada’s largest campus recruiting platform.

Our Team

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